[concept development, brand design & AI visuals] [by maxime van kooten]
[client]
lois jeans
[concept]
case study
[role]
in-house art director / brand designer
[year]
2019–2025

a selection of work from five years within lois creative studio's.

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lois jeans campaign shot — the good stuff — art directed by Maxime
[project]fw'23 fashion show [role]visual identity & collateral [year]2023
High Society invite — envelope, sleeve and embossed card
High Society pistachio biscuit bag
[01/02]
[project]noos collection [role]concept development & brand design [year]2024
NOOS collection — embossed LOIS x NOOS cover NOOS collection — Lea Soft detail shot NOOS collection — jeans campaign contact sheet NOOS collection — packaging tile pattern, overhead
[project]lois x naba for milan design week [role]content & communication direction [year]2024 [credits]lois galería inspired vases by design students nuova accademia di belle arti
lois x naba — mosaic vase design
lois x naba — denim vase design
lois x naba — shell / bird vase design
[01/03]
lois x naba — in-store presentation 1
lois x naba — in-store presentation 2
lois x naba — in-store presentation 3
[01/03]
[project]lookbook extension still shoot [role]art direction stills [year]2024 [credits]lookbook photography by barrie hullegie, still extension photography by anh kiet duong
lookbook extension — light denim look, full look lookbook extension — light denim jacket, still shoot
lookbook extension — dark jacket, still shoot lookbook extension — dark jacket & corduroy trouser look, full look
lookbook extension — cropped jacket look, full look lookbook extension — denim pieces, still shoot
lookbook extension — flared jean, still shoot lookbook extension — flared jean look, full look
lookbook extension — corduroy jumpsuit & bag look, full look lookbook extension — corduroy pieces & bag, still shoot
lookbook extension — sweatshirt stack, still shoot lookbook extension — cream jacket look, full look
[01/06]
[project]out-of-home campaigns [role]brand design [year]2022–2024
out-of-home — Lois Jeans peperbus, Amsterdam
out-of-home — Lois Galería Uno peperbus, Amsterdam
out-of-home — Lois Jeans peperbus, campaign detail
out-of-home — Lois Galería Dos posters, Milan
out-of-home — Lois Jeans posters, Corso di Porta Ticinese, Milan
[01/05]
[project]video campaign extension [role]art direction, videography & edit [year]2025 [credits]campaign photography by walter pierre
[01/03]
Wild Horses campaign — Bailey jumpsuit, Cole Khol Black Wild Horses campaign — Brisa top & Sage trouser, Margot Linen
[project]lowlands collaboration & limited edition launch [role]visual direction & brand design [year]2024
lowlands — orange racer jacket, animated
lowlands — white racer jacket, still
[01/02]
lowlands — influencer wearing orange racer jacket, festival context
[lowlands invite — members bracelet packaging]
[artist gifting]
[lowlands — additional visual]
[01/03]
[project]ss'23 fashion show [role]communication, graphic design & teaser film direction [year]2023 [credits]teaser film videography by uliana batiuk
[video — show shots, full width]
[the newspaper — image / graphic 1]
[the newspaper — image / graphic 2]
[the newspaper — image / graphic 3]
[the newspaper — image / graphic 4]
[01/04]
[video — da gigi documentary teaser, directed & edited by maxime]
[project]sub–brand identities [role]logo & visual direction [year]2023
[studio 62 — image 1]
[studio 62 — image 2]
[studio 62 — image 3]
[01/03]
[pincho — image 1]
[pincho — image 2]
[pincho — image 3]
[01/03]
[project]ecom packaging [role]brand design [year]2024
[packaging hero — landscape 1]
[packaging hero — landscape 2]
[packaging hero — landscape 3]
[01/03]
[project]behind the scenes video [role]videography & edit [year]2022
[client]
lois jeans
[role]
in-house art director / brand designer
[type]
in-house — selected highlights
[year]
2019–2025
[lois creative studio's]
arthur van rongen
alex bisschop
danielle van goch
nienke van dijk
isa nelissen
lotte van rosendaal
[all projects] →