i'm maxime, a freelance creative based in amsterdam working across concept development, brand design and creative direction for fashion, lifestyle and hospitality brands.

with a soft spot for stories, aesthetics and the ideas that live somewhere in between, i translate concepts into visual worlds with meaning.

every project starts with a thought that needs shaping. from there, i build the creative world around it. finding the tone, the feeling and the visual language that brings it to life.

professionally overthinking brand stories is kind of my thing.