[concept development, brand design & AI visuals] [by maxime van kooten]
[client]
lois jeans
[concept]
san sebastián, 15:03
[service]
concept development
[type]
seasonal lookbook
[year]
2026

san sebastián, 15:03

there is this moment each afternoon when the city loosens its grip. a moment when voices lower and heat settles into stone.

collection no.24 moves through those in-between hours. through the soft weight of linen and the natural depth of denim. grounded in the quiet hues of a city at rest, deepened by saturated earth tones and coastal colour, worn with the same sense of ease.

every hour hers.
lois, since 1962.